In a winter of record-breaking rain, Burberry – purveyor of the stalwart British coat – is back in the zeitgeist. A season of downpours has provided an apt backdrop for a return to form, as the brand re-entered the FTSE 100 last autumn after an ignominious year out of the charts.
The classic check scarf was ranked the fourth hottest fashion item in the last quarter of 2025 on the search, sales and social media metrics of the Lyst index, with overall demand for the brand up 239% year on year.
