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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Burberry boss could earn up to £12.2m under new bonus scheme as company rolls back climate goals

Burberry Joshua Schulman United States Kate Ferry
Burberry CEO Joshua Schulman with white hair and black-rimmed glasses looks over his shoulder wearing a dark suit
Burberry said Schulman would have to hit the most ‘stretching performance targets’ and that the share price would have to increase by 50% for the double-digit payout. Photograph: Hollie Adams/Reuters

The boss of Burberry could earn up to £12.2m after the luxury British brand introduced a new bonus scheme, while its annual report also revealed the company has scaled back its climate ambitions.

Joshua Schulman, a former chief executive of the US fashion brand Coach who was hired in July 2024 to help revive Burberry, was paid £4m in the year to March, up from £2.5m for his first nine months in the job.

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