In 2018, Burberry disclosed in its annual report that it had physically destroyed £28.6 million worth of unsold clothing, perfume, and accessories over the previous financial year, a routine practice in luxury retail that became a public controversy as soon as the figure came to light. The disclosure, buried in a lengthy annual filing, drew immediate scrutiny from the media, shareholders and lawmakers, and the company announced in September 2018 that it would stop destroying unsold merchandise except as a last resort.
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