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The New Daily
Sezen Bakan

Bunnings targets Gen Z with social media influencers and YouTube videos

Bunnings Michael Schneider Brian Walker Instagram
Bunnings is turning to influencers to keep Gen Z interested in DIY home improvements. Photo: TND/Getty

Bunnings is reaching out to social media influencers and pumping out more YouTube content in a bid to win over younger customers.

Bunnings managing director Michael Schneider told the Global DIY Summit in Denmark that the hardware chain planned to use inspiring and educational YouTube videos centred on do-it-yourself renovations to help Generation Z connect with the Bunnings brand.

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