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Lifestyle
Andrea Carrillo

Bulgari launches its first metaverse experience and digital collection

If you’re building your digital avatar’s luxury collection, allow Bulgari to be your next pickup. The Italian luxury brand is opening its first virtual experience with Zepeto, Asia’s biggest metaverse platform. The duo has set up special quests for users to complete, giving them a chance to dress their avatar in the label’s heritage luxury.

The garments for sale include the label’s 2022 resort collection, inspired by the summer skies. Online visitors can participate in quests and challenges to be granted access to the resort collection’s clothes and accessories for their avatars, including B.zero1, Divas’ Dream, and Serpenti jewelry, accessories, and watches.

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