England footballer Bukayo Saka has slyly debuted his new logo in a recent World Cup match. While his fancy feet on the pitch make it hard to spot, some eagle-eyed viewers were quick enough to sneak a peek at the new look, which will feature on his new Stone Island x New Balance collab.
In keeping with the best logos, Saka's signature design embraces simplicity without sacrificing style. Punchy, bold and contemporary, the logo is a prime example of keeping this clean while maintaining a sense of personality – see if you can spot it below.
