An East Midlands building contractor has changed its name to celebrate its roots in the Northamptonshire town of Corby.
SAC Construction, which is based on the Headway Business Park, has become Kori Construction as part of an extensive rebranding process undertaken to help support its growth plans. Kori is the ancient title of the city, named after one of its early settlers.
The business has seen significant growth in recent years, moving from a turnover of £2 million in 2016 to a forecasted turnover of £40 million in 2022.
Managing director Jordan Connachie said the business wanted to recognise and celebrate its roots in Corby as it grows beyond its traditional Northamptonshire heartland.
He said: “We worked with a market-leading construction branding agency as part of the rebrand process and they have helped us create an exceptional brand that reflects the future direction of the business.
“But when it came to the name, we took a simpler approach. We went on the Wikipedia page about Corby and found that the first settlers here dated back to the 8th century and were Danish.
“They were led by someone called Kori so the first name for Corby was ‘Kori’s by’, which translates to Kori’s settlement.
“As soon as we learned this, we all agreed Kori Construction was a great name for the business. On the one hand it is a modern sounding name befitted of a modern, innovative and ambitious main contracting business. On the other, it reaches right back to the beginnings of Corby, the town we’re very proud to have come from.”
The business was founded in 2009 by director Steve Culbert and works across later living, multi-room, life sciences and commercial sectors, and employs 34 people.
Mr Culbert said the name change and branding had been positively received by staff and clients.
He said: “I love it. We’re celebrating our roots as a business while at the same time growing and pushing forward. The new name and branding captures that brilliantly.
“The business has been built on creating the best teams, thinking differently to our competitors and delivering the exceptional for our clients.
“Those are our real USPs. We’re confident that those values, combined with the new image, is going to help us implement our future growth plans for the business.”
