The automotive industry is volatile. Emerging technologies, changing government regulations, tariffs, and fickle consumer trends make planning for the next model year a Herculean effort of hope and stress. It’s why so many automakers play it safe with their products, but there are outliers, like Bugatti. Demand for the brand’s newest hypercars is so high that any potential buyers will have to wait years for their car, if they can order one at all. And that’s good for the bespoke automaker.
