The European automotive industry is in trouble, and Mate Rimac has a pretty simple solution: Stop trying to beat the Chinese at their own game. That means fewer giant screens, fewer buttons replaced by touch-sensitive surfaces, and less obsession with charging speeds. Instead, Bugatti's boss argues that European automakers should focus on something China can't replicate as easily: luxury and craftsmanship with genuinely premium materials.
Rimac makes his point while poking around the interior of a Rolls-Royce Silver Seraph (aka Bentley Arnage), pointing to the leather, wood, and other high-quality materials used in the cabin. The message is pretty clear: This is what luxury used to look like, and perhaps it's something the European automotive industry has lost sight of while chasing the latest tech trends.
