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Sport

Buell Scores $10M Federal Loan. Can It Finally Make The Numbers Work?

Buell has always been an odd but important name in the world of motorcycling. Not because it chased volume sales or played it safe, but because it kept asking uncomfortable questions. Why can’t a sportbike have mass centralized like a race bike and still be street-friendly? Why does a cruiser have to be lazy and heavy?

The company spent decades poking at convention, sometimes successfully, sometimes painfully, but always with intent. Even when the original Buell brand folded, its ideas stuck around and influenced how bikes were engineered.

Fast forward to today, and Buell is back, still small, still opinionated, and still swinging well above its weight. We’ve talked about the Super Cruiser more than a few times now, and for good reason. It’s the clearest expression yet of what modern Buell wants to be. A bike that looks like a cruiser but thinks like a performance machine. A 1,190cc V-twin pushing around 175 horsepower and about 97 pound-feet of torque in a package that claims a 450-pound wet. Those numbers alone already put it in a very different lane.

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