Buell Motorcycle has teamed up with renowned custom motorcycle designer Roland Sands to create a new, one-of-a-kind machine that will disrupt the existing cruiser market. Dubbed the Super Cruise, the concept speaks for itself, as it wants to bring the performance of liter-class sportbikes to the world of cruisers. The bike is in development for the 2025 model-year.
Bill Melvin, CEO of Buell Motorcycle Co., explained that building a cruiser was something the company had always wanted to do. After focusing predominantly on sportbikes for such a long time, the Super Cruiser could very well be the breath of fresh air Buell needs. What better way to build an eye-catching machine than by teaming up Roland Sands? Unsurprisingly, Melvin has lofty ambitions for the Super Cruiser, “The market is full of American manufacturers known mostly for big, heavy bikes – not fast, hot ones like the famous V-twins of the 30s. Our Buell Super Cruiser will be the hottest bike on the market. Period.”
