The Fifa World Cup sponsor Budweiser has announced that the alcoholic beer it cannot sell in stadiums in Qatar will go to the winning country of the tournament.
Despite Budweiser’s reported $75m (£63m) deal with Fifa, a decision that alcoholic beer could not be sold in World Cup stadiums was taken two days before the tournament started. That led the brand to tweet – then delete – the message: “Well, this is awkward …”
