In truth, they couldn’t have summed it up any better.
“Well this is awkward!”, it read. It was a simple, effective tweet from Budweiser as news broke that beer is to be banned from World Cup stadiums just two days before the competition kicks off in Qatar.
Shortly after, confirmation came from FIFA themselves that the sale of all alcoholic beer at the eight stadiums being used in the Middle East had been pulled. Budweiser, one of FIFA’s biggest sponsors, who pay around £63million for the privilege of exclusivity at major tournaments, pulled their tweet not long after.
