Alcohol giants and World Cup sponsor, Budweiser, promptly deleted their blunt response that alcohol sales have been prohibited within football stadiums at the 2022 World Cup in Qatar.
The report, by the New York Times, came just days before the tournament kicks off when Qatar and Ecuador go head-to-head as the sale of alcoholic drinks inside all eight of the stadiums have been banned.
Already in the build-up to the tournament, there had been discussions between organisers but the Qatari royal family made their desire to have all alcohol banned at the World Cup. Qatar is a conservative Muslim country where the sale of alcohol is tightly controlled in the region.