Who knew that drinking beer could be so lucrative?
In what's clearly an ode to the 1964 children's novel, "Charlie and the Chocolate Factory," Budweiser is offering $1 million as part of a contest in which a lucky beer drinker may find one of the gold cans that have been slipped inside specially-marked packs.
It's unclear just how many gold cans of the American-style pale lager are out there, but the "Live Like a King" sweepstakes lasts until Feb. 20.
Budweiser is giving its fans the chance to win $1 million in its "Live Like a King" contest.
And who knows? Maybe some of that million-dollar beer is being made and shipped from the Anheuser-Busch brewery on Columbus, Ohio's North Side, which opened in 1968 and was the company's sixth brewery at the time.
The facility makes Budweiser, in addition to Bud Light, Busch, Natural Light, Michelob and other beers. Located at 700 Schrock Road, the facility has 168 acres and brews 10 million barrels of beer annually.
For those who prefer to imbibe something other than Budweiser or are watching their expenses, people can participate in the contest simply by going to Budweiser's website and printing a gold can wrap, which must then be placed around a nonalcoholic drink.
To officially enter the contest, share a photo of yourself with the gold Budweiser can or something that's wrapped with the gold can wrap on Facebook, Instagram or Twitter. Tag @budweiserusa and include the hashtags #LiveLikeAKing and #Sweepstakes.
The winner of the prize money will be selected in a random drawing on or around Feb. 21. For more information on the contest, visit Budweiser.com/livelikeaking.
