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Fortune
Fortune
Sasha Rogelberg

Budget-friendly Frontier Airlines is ripping out economy rows on its planes and adding first-class seats to tempt wealthy travelers

A group of travelers waiting in line at an airport gate. (Credit: Paul Hennesy/Anadolu—Getty Images)

Frontier Airlines, known for its cheap fares and fees for everything from bringing a backpack to buying an in-flight drink, is making a bid for wealthy travelers’ wallets. The discount airline will introduce first-class seating on its planes, the company announced Tuesday, part of a greater trend of low-cost carriers premiumizing flight options. 

In order to install the new first-class seats, Frontier will scrap the first two rows of three-by-three economy seats in its current fleet and retrofit the larger chairs in two-by-two rows at the front of the aircrafts. The airline will begin offering the seats in late 2025.

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