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Daily Mirror
Daily Mirror
Business
Sarah Bradbury

Budget Essence Stay All Day Concealer flies off Wilko shelves after going viral

Wilko Essence TikTokkers

We can always count on TikTok to tell us about the beauty products we should be using, and a budget concealer has flown off the shelves at Wilko after taking the social media platform by storm!

Beauty influencers have been non-stop raving about the “incredible” £2.75 Essence Stay All Day Concealer - with sales tripling in a week after review videos have racked up thousands of views and likes online!

Essence Stay All Day is said to last for 14 hours, boasting transfer-proof and waterproof qualities with an easy to apply and blend thanks to its ‘creamy, soft texture’.

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