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Digital Camera World
Digital Camera World
Lauren Scott

"Budding photographers shouldn’t be afraid to jump out of their comfort zone. When I first started out, I said yes to everything that came my way".

A man on a motorbike.

Content creation has gradually been revolutionizing the world of commercial photography and marketing. It’s transformed from a pool of images on platforms like Instagram and 500px into a dynamic and multifaceted art form. Having started out directing social media campaigns, photographer and videographer Chris Priestley is a full-time creator who harnesses the power of Canon cameras to bring his ideas to life.

You need energy, passion and a multi-skilled approach to succeed online in the crowded digital era, but Chris is careful with what he posts, usually opting for quality over quantity. Self-taught and seemingly self-driven, he now shoots white-label campaigns for massive global brands and has already worked with (and for) Starbucks, Red Bull and Aston Martin.

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