Anheuser-Busch can only blame itself for the ongoing boycott of Bud Light after caving to “extremist bullies,” according to the main U.S. advocacy group for LGBTQ people.
Following consumer retaliation against Bud Light for hiring a transgender influencer to promote in April what its former marketing boss called an increasingly “fratty” and “out of touch” brand, group management kowtowed to the pressure, leaving them vulnerable and without support from either side.
