ST. LOUIS — After a 22-year reign as the bestselling beer in America, Bud Light slipped to No. 2 in the month of May.
The drop in sales was part of the fallout after the Anheuser-Busch InBev brand partnered with transgender influencer Dylan Mulvaney in April. People who were offended by the brand marketing the beer with a transgender person began an informal boycott.
The brand took further heat when its vice president of marketing, Alissa Gordon Heinerscheid, attempted to explain the move by saying, "Bud Light has been kind of a brand of fratty, kind of out-of-touch humor" that she hoped to change by reaching out to Mulvaney.
