US gas station and convenience store Buc-ee's is in an unexpected design dispute with underwear brand 'Nut Huggers'. Known for its signature smiling beaver logo, Buc-ee's sent a three-page letter to the rival brand, alleging that it was infringing on its trademarked logo.
While design disputes are nothing new in the branding world, Buc-ee's allegedly militant pursuit of Nut Huggers has been an unexpected revelation for many. Forced to fight back, the small business owner is determined to defend his brand in the ultimate rodent mascot battle.
