Korean pop icon BTS member V is set to unveil a live performance video in collaboration with French luxury brand Cartier in support of his latest digital single, 'FRI(END)S.' The song, released on Friday at 1 p.m. Korean time, marks V's first solo project since his debut solo album, 'Layover,' released in September. Described as a pop soul love song, 'FRI(END)S' quickly gained popularity, reaching the top spot on the iTunes Top Song charts in 87 countries and territories within 24 hours of its release.
V, also known as Kim Taehyung, has been a brand ambassador for Cartier since July last year, representing the luxury brand in various capacities. The original music video for 'FRI(END)S' has already garnered 12.7 million views since its release on Friday.
The upcoming live performance video, set to be released on Tuesday on W KOREA Magazine's official website and social media channels, captures V's visuals and aura as a fashion muse. The video showcases V standing in Cartier Maison Cheongdam 'La Résidence,' adorned with luxurious tapestry that complements his sophisticated aesthetic. His attire, featuring rich brown and burgundy tones, is accessorized with gold Cartier jewelry and watch, enhancing V's dreamy visuals.
V's smooth vocals in the video effortlessly transition between low and high ranges, accompanied by nuanced facial expressions that reflect his unwavering focus and intensify with the song's melody. The video highlights V's magnetic presence as a solo artist, showcasing his distinctive sound and style.
For fans and music enthusiasts alike, the collaboration between V and Cartier promises a visually stunning and musically captivating experience. Stay tuned for the release of the live performance video to witness V's artistry and talent in full display.