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Creative Bloq
Creative Bloq
Technology
Joe Foley

BTS Oreo cookies could be the biggest brand collaboration the world has seen

Oreo BTS collaboration.

Brand collabs are ten a penny these days, and they can range from inspired and meaningful partnerships to quick cash ins and downright weird combinations. But few come close to the scale of Oreo BTS, a match made in collab heaven between the world's biggest pop band and best-selling cookie brand.

The BTS Oreos are more than just a novelty colour and the name of the band on the packet. They're inspired by a South Korean street-food staple, and the Kpop stars appear to have a genuine affection for the product (well, we already knew they liked Butter).

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