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Birmingham Post

Business

Tamlyn Jones

BTC Activewear acquired by Swedish group in £33m deal

Black Country United Kingdom

A Black Country wholesaler of clothing and accessories has been acquired by a Swedish group in a £33 million deal.

Wednesbury-based BTC Activewear has been bought out by New Wave Group which specialises in acquiring and developing brands and products in the corporate, gifts and home furnishings sectors.

BTC Activewear was formed in 2000 through a merger of three businesses and has its distribution centre and head office at junction nine of the M6 from where it sells casual and work clothing, sportswear, headwear, luggage and bags.

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