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The Guardian - AU
The Guardian - AU
Technology
Sian Cain

Bryan Cranston thanks OpenAI for cracking down on Sora 2 deepfakes

Bryan Cranston OpenAI Sora 2 SAGAFTRA LA Times Martin Luther King Jr Sean Astin UTA
Actor Bryan Cranston pictured at a Sag-Aftra strike rally in 2023 in New York.
Bryan Cranston pictured speaking at a Sag-Aftra strike rally in 2023 in New York. The Breaking Bad actor went to the union with concerns after users of OpenAI’s generative video platform Sora 2 were able to generate his likeness without his consent. Photograph: Angela Weiss/AFP/Getty Images

Bryan Cranston has said he is “grateful” to OpenAI for cracking down on deepfakes of himself on the company’s generative AI video platform Sora 2, after users were able to generate his voice and likeness without his consent.

The Breaking Bad star approached the actors’ union Sag-Aftra with his concerns after Sora 2 users were able to generate his likeness during the video app’s recent launch phase. On 11 October, the LA Times described a Sora 2 video in which “a synthetic Michael Jackson takes a selfie video with an image of Breaking Bad star Bryan Cranston”.

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