Bruno Guimaraes' decision to wear the number 39 shirt for Newcastle United is a heartwarming tribute to his father.
The 24-year-old has completed his £33million transfer from French giants Lyon and becomes their biggest signing since the Magpies' Saudi Arabian-backed takeover after putting pen to paper on a four-and-a-half-year contract.
But behind the eye-watering financial details of the deal - with Guimaraes' wages reportedly worth £120,000-a-week - the Brazil international has chosen his shirt number as a tribute to his father, who is a taxi driver in Rio.