Bruce Springsteen fans have been left enraged after an Ticketmaster increased the price almost three times from the original selling point.
The price increase is due to Ticketmaster and LiveNation's new 'dynamic pricing' model which allows ticket prices to fluctuate due to high demand.
Bruce Springsteen is set to play Edinburgh for the first time since 1981 with the E Street Band - with tickets in demand to see the New Jersey rocker.
Front standing tickets for the show at BT Murrayfield were priced at £155 for front standing tickets but due to Ticketmaster and LiveNation's 'dynamic pricing' model many fans can't afford the tickets.
The company's pricing model means fans who were about to purchase a £155 ticket, were then faced with the shocking surged price almost three times that.
Angry fans said they were 'heartbroken' after being unable to pay more than £400 for standing tickets. One said on social media: "Ticketmaster website's 'market priced' system, allowing ticket prices to fluctuate due to demand. Was not aware of this practice. Any disclosure on your website? Could not find it. Pretty unhappy. And spent way too much money when seats next to me are cheaper on public sale."
Another wrote: "We booked our tickets for Bruce Springsteen's gig at Hyde Park next July. That's great news, but it was very frustrating that the ticket prices for Murrayfield were much more expensive. So it's down to London rather than Edinburgh in 2023!"
One said: "£442.50 for standing tickets for Bruce Springsteen. I love The Boss but not that much. Cheers Ticketmaster."
Another wrote: "Edinburgh Murrayfield standing tickets for £441 each? You've got to be joking right? Logged on at 9am on the dot to be number 15000 in the queue. No tickets left unless I want to pay £400 to stand. No thanks. Broken hearted."
Other users on social media called on Bruce Springsteen to follow the likes of Crowded House - who worked with promoters to ensure anyone who paid 'in demand market driven prices' to be reimbursed for additional charges above face value tickets. A Twitter user wrote: "When Crowded House learned about "in-demand" and "premium" tickets being sold for their recent tour, they acted. Over to you Springsteen."
Springsteen is visiting just three UK cities, with two dates in London as well as gigs in Edinburgh and Birmingham. The 2023 dates will mark the first live shows for Springsteen and the E Street Band since the end of their 14-month, global The River Tour, which concluded in Australia in 2017.
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