As election campaigning picks up momentum across Telangana, the ruling BRS and Congress took their fight to the next level by extensively banking on digital theme-based advertisements to woo voters.
BRS, Congress and BJP leaders are holding road shows, and heli-hopping to address rallies, covering maximum number of constituencies each day. But, realising the reach of digital medium and social media, the main parties have taken to digital advertisements in a big way.
If Congress launched its “#MaarpuKavaliCongressRavali” (Change should happen, Cong should come) advertisement campaign in television channels, BRS, in a bid to win hearts of voters, chose to go for ‘Balagam’ - theme based advertisements. ‘Balagam’ was a budget superhit movie depicting the fractured familial ties and relationship in rural Telangana set up in the aftermath of the death of a family elder.
