Valued at $12.7 billion by market cap, Brown-Forman Corporation (BF.B) is one of the world’s leading premium spirits companies, producing, marketing, and selling a diverse portfolio of iconic beverage alcohol brands. Headquartered in Louisville, Kentucky, the company is best known for Jack Daniel’s, the world’s top-selling American whiskey, alongside other well-known brands.
Shares of this spirits giant have been nursing a serious hangover over the past year. BF.B has declined 11% over this time frame, while the broader S&P 500 Index ($SPX) has rallied nearly 19.3%. The stock has managed a modest 4.2% gain so far in 2026, but that still leaves it well behind the SPX’s 12.4% YTD advance.
