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Golf Monthly
Golf Monthly
Sport
Joe Ferguson

Broomsticks, Blades And Modular Mallets: Has Golf Equipment Marketing Gotten Out Of Hand?

Has Golf Equipment Marketing Gotten Out Of Hand?.

Not so long ago, filling a golf bag was a wonderfully straightforward task. You had three fundamental categories: woods (typically purchased as a neat three-piece set of a 1-wood, 3-wood, and 5-wood), irons (where wedges weren't a separate entity, but simply the highest-lofted clubs in the set), and a putter.

In time, a few sub-categories emerged - cavity backs joined blades, and mallets challenged classic blade putters - but the structure remained remarkably simple.

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