Brooklyn Beckham has been sacked as the face of Superdry after a £1 million deal, the latest in a long line of failed career moves.
The 23-year-old son of David and Victoria Beckham was announced as an ambassador for the high street retailer in November. However, the deal between them has now reportedly come to an abrupt end as Superdry look for new stars to collaborate with, the Mirror reports.
A spokesperson for Superdry told the Mail on Sunday that they had decided to axe their working relationship with Brooklyn.
They said: "Superdry works with a range of brand ambassadors and enjoyed working with Brooklyn during the launch of our new flagship Oxford Street store and during our Autumn/Winter 21 campaign.
"We always review the ambassadors who feature in our campaigns and decided to work with a different range of talent for Spring/Summer 22."
The comment is in stark contrast to the endorsement Superdry gave Brooklyn when he was originally unveiled as their representative.
A spokesperson said last year: “To have the endorsement of Brooklyn is a testament to what we’re doing as a brand. As a business, we want to effect positive change for present and future generations, a generation that Brooklyn is speaking to.”
It is believed the deal including promoting the brand on social media including his Instagram which has over 14 million followers. He has also posed in clothing made by the brand, and attended a party at their flagship store on London’s Oxford Street last winter.
Brooklyn, who married billionaire heiress Nicola Peltz in April, has struggled to hold down a career over the years. He has already failed to make a career as a photographer, barista, footballer, and chef.
Brooklyn has turned to his father-in-law, American businessman Nelson Peltz, for career advice in recent weeks.
Nicola told Tatler recently: “Brooklyn is getting into very exciting things with his shows and also business things and it’s really sweet. I watch him call my dad and say, ‘What do you think about this?’ I love watching him learn from my dad.”
Brooklyn's most recently attempted reinventing himself as a celebrity chef – but his efforts were brutally mocked from all sides. He garnered a reported £100,000 on an eight minute YouTube video in which he shared a video of him struggling to make a sandwich.
Those tuning were left gobsmacked when Brooklyn could be seen being confused by the cooking instructions of a hash brown. They were equally unimpressed when he just stacked a number of ingredients inside a bagel.
In an interview with the Evening Standard last year, Brooklyn hinted that cooking was his future.
He said: “I started doing football and I love that, then went into photography, which I am still in love with and now I do cooking. I’ve always been into trying new food, even if it is sometimes a bit not that great.
"I remember trying jellied eels because I’ve always liked pie and mash — and I did not like them at all.”
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