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Daily Mirror
Daily Mirror
Sport
Sam Frost

Bronny James decision opens up "endless" financial boost with LeBron's son set to cash in

Bronny James LeBron James NIL Pete Nakos The University of Southern California Basketball NBA NIke California On3

Bronny James, the son of NBA superstar LeBron James, has committed his basketball future to the University of Southern California, and the 18-year-old has been told he has made a brilliant business decision.

Of course, he hopes committing to the Trojans is the best decision for his basketball career as he looks to prepare himself to make the leap to the NBA in the coming years, and it is a convenient location for his Los Angeles Lakers star father to offer support.

But the guard could hardly have picked a better place to maximise his name, image and likeness (NIL) earnings, according to NIL expert Pete Nakos of On3.

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