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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Jon Heath

Broncos’ new ownership group began showing interest in buying team 10 years ago

Earlier this month, a group led by Walmart heir Rob Walton completed a $4.65 billion purchase of the Denver Broncos.

The team was put up for sale earlier this year, but Walton and his son-in-law, Greg Penner, had been eyeing them up for a decade. At the time, the team wasn’t for sale. There were opportunities to buy other sports teams over the last decade, but Walton and Penner remained focused on the Broncos.

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