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Sports Illustrated
Sports Illustrated
Sport
Brigid Kennedy

Broncos Launch Program to Provide Football Helmets for Every High School in Colorado

Broncos Colorado Football Carrie Walton Penner Riddell Denver Broncos NFL
The Denver Broncos logo on Aug 27, 2020. | Isaiah J. Downing-Imagn Images

The Denver Broncos are kick-starting their offseason with a wonderful new initiative targeted toward Colorado's tackle high school football programs.

On Tuesday, the franchise announced "All In. All Covered.," an "unprecedented statewide helmet distribution program" that will provide more than 15,000 Riddell Axiom smart helmets to all 277 high schools in Colorado via the team's philanthropic arm, per the team's website. The $12M price tag represents the largest community investment in franchise history.

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