The out-of-the world Pandoran objects and creatures from James Cameroon’s Avatar: The Way of Water appear in stunning clarity as the 3D trailer unfolds on the grand IMAX Laser screen at the just-opened Broadway Cinemas. Broadway comes with a nine-screen multiplex, retail outlets, gaming zones besides a boutique hotel, bar, restaurants and a banquet hall. According to Neha Satish, the third generation entrepreneur from the chain, it all began as single screen theatres in Dindigul started by her grandfather. “We now bring to South India premium laser projection and 12-channel sound system that promises audiences an immersive experience,” she adds.
Since IMAX with Laser uses a laser light source and dual 4K projectors, images on-screen are sharper, brighter, and richer. The new experience also features IMAX’s 12-channel sound technology for audio immersion. While seated in the comfort of recliners with extra leg room, and lounges, breathtaking visuals of the edgy war sequences from Baahubali 2- The Conclusion trailer and the action spectacle of Transformers: Rise of the Beasts fill the screen and set pulses racing. The vastness of the screen from floor-to-ceiling, wall-to-wall and the visual scale is a feast for the senses. Three-dimensional sharks lunge at you from across the auditorium, bird calls are vivid, so is the whizzing force of an aircraft taking off. The experience no doubt is immersive.
