BERGEN, Norway—Television broadcasters looking to attract more 18- to 25-year-olds to news better sharpen their social media skills and enhance graphics use, according to a newly released e-Book from Vizrt.
The e-Book, “Future Newsrooms: Creating Engaging News Content for Gen Z,” draws on the work of journalism.com.uk, research from Statista focused on the U.S. and original research of 4,000 people in six age groups, including 18 to 24 years old, which corresponds closely to the Gen Z age group, commissioned by Vizrt.
