The UK's biggest broadband and mobile companies have agreed to improve low-cost offers to help customers stay connected as the cost of living soars.
The bosses of BT Group, Openreach, Virgin Media O2, Vodafone, Three, TalkTalk and Sky made a raft of commitments to support vulnerable customers at a Government-led summit at Downing Street on Monday.
The measures include allowing people struggling with their bills to switch to cheaper packages or agreeing manageable payment plans, exploring tariffs, improving existing deals and promoting them better. Providers, with the help of Government, are also to raise awareness of low-cost products to those on Universal Credit.
While social tariffs, or discounted deals, are already available to customers who receive certain government benefits, anyone struggling to pay their mobile or broadband bill can now "expect support from their provider if they ask for it," according to the Department for Digital, Culture, Media & Sport.
Digital Secretary Nadine Dorries said: "Families across the country face increased anxiety about keeping up with bills, so today I agreed with broadband and mobile industry bosses what more can be done to support people during this difficult time.
"I'm pleased to report the industry is listening and has signed up to new commitments offering customers struggling with the cost of living help to stay connected. Those who need support should contact their supplier to see what is available."
Dame Clare Moriarty, chief executive of Citizens Advice, said the pledges "must progress to tougher, permanent protections".
"We still see too many examples of sharp practice like overcharging loyal customers, inflation-busting mid-contract price rises and a shockingly low take-up of social tariffs. So this is by no means job done," she said.
Justina Miltienyte, Head of Policy at Uswitch.com, comments: “Communication services are essential to daily life, so this coordinated response from providers and the Government shows the telecoms industry is taking proactive action to safeguard customers who may find themselves struggling.
“Allowing mobile and broadband customers who are unable to afford their bills to move onto a cheaper tariff - without paying an exit fee - is a supportive and sensible measure.
“In addition, offering manageable payment plans will be helpful for some but it’s also important for providers to let consumers know they can easily reach out for help.
“Increasing awareness of social tariffs is long overdue, as two thirds of those eligible for the deals were unaware it was an option for them[1]. The news that more providers could be set to introduce these tariffs to the financially vulnerable is welcome.
“While not everyone will be eligible for a social broadband or mobile tariff, the good news is that deals for new customers remain competitively priced - so if you’re out of contract it’s a good time to shop around”.
Subscribe to our various newsletters for free here.
Read next:
Asda chairman says petrol forecourts will see 'change' as fuel costs surge
Asda shoppers asking staff to 'put shopping back' once costs reach £30
Martin Lewis shares new energy deals which could help you beat October price cap