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Wales Online
Wales Online
National
Paul Martin & Will Jennings

Broad applying bold Bazball principles to newfound business venture

Stuart Broad’s embrace of England’s ‘Bazball’ principles extends far beyond the cricket field. The 164-cap seamer has been given a new lease of life by the Ben Stokes-Brendon McCullum axis over the past 12 months but that period has also brought plenty of challenges to the pub company he co-owns with former teammate Harry Gurney.

The pair’s award-winning ‘Tap & Run’ pub in Leicestershire re-opened on June 26, just over a year after being burnt out in a fire caused by laundry igniting in a tumble dryer. It has picked up where it left off, with Broad himself unable to secure a table the night after the second Test due to local demand, and the 37-year-old will be channelling the attitude of the England dressing room as he looks to drive the venue to greater heights.

“There are lots of parallels between business and sport,” Broad said. “The biggest one is that culture is key.

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