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The Guardian - UK
The Guardian - UK
Technology
Aisha Down

Bro boost: women say their LinkedIn traffic increases if they pretend to be men

LinkedIn ChatGPT
A woman's face with a pretend moustache drawn on the image
Simone Bonnett, an Oxford-based social media consultant who changed her pronouns to ‘he/him’ and her name to ‘Simon E’ on LinkedIn. Photograph: Simone Bonnett/Linkedin

Do your LinkedIn followers consider you a “thought leader”? Do hordes of commenters applaud your tips on how to “scale” your startup? Do recruiters slide into your DMs to “explore potential synergies”?

If not, it could be because you’re not a man.

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