It may be August but retailers are already getting in the Christmas spirit and urging shoppers to plan ahead.
Christmas is already an expensive month for most people but this year households will be feeling the strain even more amid the cost of living crisis.
With the UK heading for another recession, supermarkets like Tescos have already got slogans like "Tis the season... soon," on their website along with advice on how to best capitalise on savings for the next few months.