
Britons could be spending more this Christmas, according to the latest Consumer Confidence Index. However, there is a disconnect: personal savings are falling, signalling potential financial strain.
GfK's consumer confidence index increased by 2 points month-on-month in October 2025, reaching -17. It is now four points higher than the same period last year. Despite the positive headline, the dip in the Personal Financial Situation indicator over the next 12 months—from +4 to +3—suggests a more cautious outlook, if not financial hardship.