Less than half of Brits contact their GP within six months of noticing a red flag cancer symptom, worrying polling shows.
The YouGov poll of almost 2,500 people found that just 48% of those who had experienced symptoms such as coughing up blood, unexplained weight loss and a new or unusual lump contacted their GP within half a year.
Cancer Research UK, which commissioned the poll, said if people do not tell their doctor about unusual changes to their health the chances of them being diagnosed early reduces and this can have devastating effects.
