The best things about the “bucket and spade” holiday include eating fish and chips on the beach, building sandcastles, and Mr Whippy ice cream, according to research.
A study of 2,000 adults took a nostalgic trip down memory lane, and found 51 per cent love everything the traditional British seaside has to offer.
Crabbing and visiting local tea rooms also feature in the top 20 list, as do penny arcades, pier strolls, and beach ball games.