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The Guardian - UK

Business

Mark Sweney

Britons will soon spend more on streaming than TV, analysts say

Netflix United Kingdom PwC Sky

Films such as Avatar: The Way of Water have helped drive viewers to streaming platforms such as Disney+. Photograph: Alamy

Within two years the streaming revolution will claim a new milestone when Britons spend more on services such as Netflix and Disney+ than they do on traditional paid TV packages, according to a report by PwC.

In 2025, British consumers are forecast to spend £4.2bn on subscription video-on-demand (SVoD) services including Netflix, Prime Video, Disney+ and Apple TV+ to get their fill of content ranging from the Star Wars and Marvel franchises to Lord of the Rings (LOTR) spin-offs, comedies such as Ted Lasso and reality TV including Selling Sunset.

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