The British pub has evolved over the years and, although many are struggling financially, it is still at the heart of many communities. But what do people want the pub of the future to be like? A new survey gives a few important pointers to the hospitality industry.
The survey, done by YouGov for at-table ordering service, me&u, reveals that Meta-mealtimes, satisfied staff and pubs playing a changing role will shape the future of British venues going forward.
As pubs continue to emerge from the pandemic and cope with the cost-of-living crisis, the survey gives hope that if they evolve, they will succeed. But it will be the ones customers believe have a heart that will prosper most.