It will take more than a TikTok trend to break Britons’ love affair with Mediterranean beaches. But latest figures show travellers are increasingly swapping Málaga for North Macedonia and Benidorm for the Balkans as part of a social media craze for “destination dupes”.
Flights from the UK to Bosnia and Herzegovina soared by 284% in 2024 compared with the previous year, while trips to Montenegro increased by 164%. Getaways to Albania – billed by some as “the new Croatia” – rose by 61%, according to an analysis of Civil Aviation Authority (CAA) data.
