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The Independent UK
The Independent UK
Business
Anna Wise

Britons embrace AI and splurge on Skims in 2025, bank data shows

SKIMS Monzo Kim Kardashian OpenAI United States
Britons leaned into the artificial intelligence (AI) boom in 2025, figures show (Monzo/PA) -

Britons leaned into the artificial intelligence (AI) boom in 2025, embraced Kim Kardashian’s shapewear brand Skims, and kept second-hand shopping prospering, new data shows.

Yearly spending data from digital bank Monzo sheds light on the shopping trends of its more than 14 million customers.

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