Brits are cycling more now than ever before, according to research.
New data reveals we are a nation of cycling enthusiasts, with almost seven in ten (64 per cent) admitting they cycle more now than before the pandemic.
And over a fifth (21 per cent) reckon they now cycle significantly more, with exercise (55 per cent), getting fresh air (45 per cent) and a desire to reduce our environmental footprint (20 per cent) just some of the key motivators for switching to bikes.
While 72 per cent recognise that small sustainable changes can add up to make a big positive impact, over half (52 per cent) would be more inclined to act sustainably if they were to be rewarded for their efforts.
And our love of cycling also goes beyond our daily work commute, with exactly one in five (20 per cent) saying they enjoy cycling on holiday and 65 per cent more likely to cycle on holiday if the hotel provides a bike service.
The research coincides with premium hotel brand, voco hotels, launching its new Very Important Peddler (VIP) service from now until January 31 2023, rewarding guests according to the miles they clock up across cities in the UK and reinforcing the brand’s sustainability ethos ‘step by step.’
Julie Cheesman, Head of voco hotels at IHG Hotels & Resorts, said: “We know responsible and sustainable travel is high on our guest’s agenda, so with our VIP package we are encouraging guests to ‘come on in’ and experience what makes the voco brand unique, while rewarding them too.
“To end the year on a high, and approach 2023 with the momentum we intend to carry on, we hope that the miles cycled by our guests contributes in some way to supporting green targets in our communities across the UK and encourages more to tread lightly on our planet.”
One of 17 brands in the IHG Hotels & Resorts portfolio, voco hotels is known for its authentic approach to hospitality, including its warm and welcoming invitation to ‘come on in,’ while adding charming touches throughout a guest’s stay.
‘Step by step’ is voco’s sustainability mantra, built on a commitment of innovation and sustainability, and a belief that small steps collectively make a big difference.
From duvet and pillow fillings made from 100 per cent recycled materials to using glass water bottles in guest rooms, voco hotels are taking steps to help reduce the impact on the environment.
Guests who decide to swap four wheels for two to explore the city, will be able to turn their miles into rewards when they book the voco VIP package.
With free-of-charge access to a fleet of bicycles, guests can sustainably explore local surroundings and attractions and upon showing their mileage on return, will receive various rewards.
Differing per location, treats could include cocktail or hot drink of their choice, a room upgrade, spa treatment offer, discounted food and beverage options and IHG One Rewards points, which can be redeemed across a whole range of experiences.
Available at voco St. David’s Cardiff, voco St. John’s Solihull, voco Edinburgh – Haymarket, voco Reading, and voco Grand Central Glasgow, guests can reserve the bikes when they book the limited time offer online.
Hotel package details vary by property, click here to discover more about voco to choose your location and select “offers.” For more information on IHG One Rewards, visit IHGOneRewards.com.
