In the Asian and European markets, electric motorcycles and scooters mainly fulfill a utilitarian role in the mobility sector. Indeed, when it comes to no-frills mobility, it's hard to beat a vehicle that's affordable, virtually maintenance-free, and has zero emissions. That being said, being the enthusiasts that we are, we're always grateful when a manufacturer focuses on more abstract things when it comes to their vehicles' value proposition.
I'm talking about things like experience, fun-factor, and style – all things that Maeving, a British electric motorcycle manufacturer, hope to tick with the RM1 cafe-racer. We've talked about the RM1 before. Unveiled in late 2021, this cafe-racer was one of the early electric models designed to evoke the rawness of motorcycling, albeit packaged in an electric two-wheeler. The brand has been working in the U.K. market since then, and now, has just announced its expansion cross the English Channel into France.
