The British Basketball League (BBL) has appointed a former US tech and media executive as its new chief executive.
Aaron Radin will look to drive the commercial growth of the UK game’s top professional division, having previously been a director of global investment programmes for Meta, the owner of social media platforms Facebook, Instagram and Whatsapp.
Mr Radin began his career with the National Basketball Association (NBA), before going on to hold senior positions at Disney and NBCUniversal.
